Ana Sofia Rey

I’m a Mexican National who in December 2020, graduated with my first BA in Multimedia Journalism with a Minor in Marketing, and in December of 2024, I will have completed my second BA in Graphic Design. As a Graphic Designer, I have a proven track record of creating visually appealing designs that effectively communicate the desired message to the target audience. My skills include proficiency in Adobe Creative Suite and Figma, strong typography skills, and the ability to work collaboratively with clients to understand their needs and deliver designs that exceed their expectations. With a keen eye for detail and a passion for design, I am confident that I would be a valuable asset to any team.

A fun fact about myself is that I have my own ceramics account called Terra Querida. Another thing about me is that I love to travel. Up to now, I've been in 18 countries and I'm always thinking about where my next stop should be. I love experiencing different cultures, and I'm always challenging myself by doing things that are out of my comfort zone, like hiking volcanoes (even though I'm not a fit person), or camping in the middle of the jungle. 

    • The University of Texas At El Paso
      B.A. in Graphic Design, December 2024

    • The University of Texas At El Paso
      B.A. in Multimedia Journalism with a Minor in Marketing, December 2020

  • 8SIGNAL · Project Manager – Digital Designer · Sept 2023–Present
    • Implemented a user-centered design strategy, increasing website active users from 10 to 17,000 in under 3 months by leveraging SEO and UX principles..

    • Designed and developed over 300+ high-quality digital assets such as marketing copies, social media content, experience design digital assets, ads, blog graphics, and website pages.

    • The SEO strategy I implemented led to 73K users triggering an event, resulting in a significant increase in patient calls to our client's business.

    Rincon Property Management · Digital Marketing Coordinator · June 2022–Sept 2023
    • Redesigned Rincon’s website using UX principles and SEO, elevating its authority score from 0 to 26 and enhancing user engagement.

    • Implemented a new branding strategy for various platforms, including the website, social media, and podcast, increasing audience size by 50% in less than ten months.

    • Developed detailed scripts and video tutorials for remote team members, edited recorded content, and utilized videos to design and launch marketing campaigns, achieving over 10K views.

    Drom Squad · Social Media Manager · Sept 2021–June 2022
    • I achieved a 22% sales conversion rate by executing social media campaigns with influencers from different platforms like Instagram or YouTube with over 445k followers to advertise our client’s products.

    • Developed impactful nurture programs, enhancing conversion rates from leads to opportunities.

    • Directed collaborative campaigns with external companies, fostering mutually beneficial partnerships.

    The Hunt Institute for Global Competitiveness · Undergraduate Research Assistant · July 2016–Jan 2019
    • Collected quantitative data and analyzed the import and export levels of the United States-China maritime trade flows from the Pacific Coast to create technical reports.
    • Organized the logistics, and event planning of bi-national forums hosted by the institute.
    • Participated in the team of the Technical Secretariat of the Mexico-United States Entrepreneurship and Innovation Council by consolidating, editing, and creating bi-national documents, and newsletters.
    • Managed the production and editing process of videos for the company.

  • • Adobe Creative Suite
    • UX/UI Certification (in progress)
    • Figma
    • Video Production/Editing
    • Hubspot
    • SemRush
    • SEO
    • Fluent in English and Spanish, French (basic)

  • • Foundations of User Experience Design
    • Start the UX Process: Empathize, Define and Ideate
    • User Interface Specialization
    • Google Digital Garage
    • The Fundamentals of Digital Marketing
    • Mobile SEO
    • SEO Fundamentals