Terra Querida Branding
Terra Querida is born from a deep love for the act of creation. "Terra" signifies earth in Latin, while "Querida" translates to "dear" in Spanish. The inclusion of "Querida" in the name is as a tribute to a song by the renowned Mexican singer Juan Gabriel, who was from my hometown. This choice reflects my desire to give my work a personal touch, carrying a piece of my identity wherever this beautiful project goes.
The design
I aimed for a clean and simple logo design, avoiding excessive elements that could detract from its impact. Additionally, I sought an elegant appearance, prioritizing a refined and sophisticated aesthetic.
It’s aimed to convey an elegant and minimalist design for the stationery, aligning it with the logo's aesthetic. I integrated terracotta colors into the design, reflecting the hues of clay to create a cohesive and harmonious visual identity.
